Thomas Sweeney

01 — About

Twenty years between media and technology.

I lead growth at Watt, where I run brand, marketing, and go-to-market. Watt builds signal infrastructure for AI agents. On nights and weekends I build THE PROGRAM, an index of what American cable news talks about.

Before Watt I ran growth at CoinTracker. Before that I was at Meta, first as a programs lead on media products (Music, Stories, Live, Premium Video, Creator Tools, Rights Manager, and Cloud Gaming), then in corporate development on AR/VR and AI. I've led and mentored teams of up to about 30.

The decade before Meta was media, split between New York and Los Angeles: CBS, a stint at CAA, and a digital agency I ran in New York.

I advise a little, write small checks, and mentor through First Round's Fast Track.

Logged at

02 — Projects

2 afloat

02.1LIVE

THE PROGRAM

Fifteen years of American cable news, searchable by word.

theprogram.news

06 — Beliefs

Notes I keep

  • 06.1

    I don’t believe people are looking for the meaning of life as much as they are looking for the experience of being alive.

    Joseph Campbell

  • 06.2

    Action leads to insight more often than insight leads to action.

    Richard Pascale

  • 06.3

    My best years are past, but I wouldn’t want them back, not with all the fire that’s in me now.

    Samuel Beckett

  • 06.4

    He who jumps into the void owes no explanation to those who stand and watch.

    Jean-Luc Godard

  • 06.5

    Yesterday’s gone on down the river and you can’t get it back.

    Gus, Lonesome Dove

  • 06.6

    Good is something you do, not something you talk about. Some medals are pinned to your soul, not your jacket.

    Gino Bartali

07 — Contact

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Building something, hiring for growth, or want to compare notes on a book? Email is best.